data science, at least till now, has not shifted marketing from the creative domain to a scientific one, at least not completely. Data analytics can give you accurate ad projections, sure, but someone still needs to write the copy. JJ: I wouldn't say that it has changed marketing to a scientific process completely, as marketing still has many aspects that require human creativity. data science can make all three of these extremely personalized and effective for companies who know how to leverage the wealth of data.īN: Has data science changed marketing from being an art to a science? Other than some sophisticated machine learning and AI tricks, the reason data science is becoming such a favorite among marketers across the globe is because of how powerfully it can optimize traditional marketing strategies such as segmentation, targeting and positioning. It's a powerful tool for customer retention. Then there's also Churn Prediction, which is a machine learning technology that can tell marketers the likelihood a specific user will leave their site, cancel an order or unsubscribe from their mailing list. One of the most common ways in which data science gets applied in marketing is through recommendation systems, which lets users select from a menu of recommended items customized according to the specific user's browsing history. Nowadays, most companies are collecting vast amounts of information about their customers and storing them in their various databases, so that they can optimize their marketing efforts. JJ: Several data science methods are currently being used by marketers all over the world.
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